Statistically, on average an ad is only considered for 2 seconds; a half page in a newspaper or magazine, not even more than 0,6 seconds. Usually an observer takes more notice of graphics and pictures than of text. This is one of the reasons why a penetrating and impressive graphic realisation is important in our daily work, as well as a key to your success in the market. However, we do not neglect the comprehensible and clear linguistic presentation of the message.

The observer spends 1-2 seconds on the graphic, while the text and headline are usually perceived for less than one second. Since the human brain cannot digest long and complicated structures, the message must be communicated within only 4-7 words.

That is why you should put your advertising and communications only into the hands of experienced, creative and committed professionals.